Abstract
We want our users to love our products and enjoy the experience of interacting with the proposed outputs. Strategic vision help us give form to our ideas and construct experiences to communicate a shared vision / vocabulary, and persuade stakeholders. Create imaginative experiences whether for a brand or any other customer centric interaction. Envision communication tools that can be used to provide an immediate, engagement to share behaviour, perspectives, and attitudes. Principles and processes of user experience design and brand building come together to effectively and authentically reach consumers in the face of information and technological overload.
Learning Outcome
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Develop a basic understanding of how business is initiated based on a design process and how Brand Identity design creates brand environment.
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Learn how Brand Identity Design process is inclusive of and dependent on Business Design, Vision, and Brand Strategy
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Develop knowledge of how information and intended message needs to be carefully crafted to build an ideal perception in the consumer’s mind.
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Ability to question data and find answers through visualizations that enable an impact and bring the change.
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Challenge the ever-growing intelligence of the digital technology that imposes new opportunities.
Assessment Criteria
CAPABILITIES
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Use of interactive design thinking approach to draw valuable insights and convert these to tangible outcomes.
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Extend a brand's vision, business strategy and reach by creative conceptualized brand model supported with research.
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Develop the ability to see, collate and engage with data using variety of visual forms to create an impact.
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Exploring new possibilities while pushing & reframing the conventional UX tools and frameworks to speculate, make and evaluate novel brand experiences.
STUDIO HABITS
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Observe
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Envision
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Reflect
Student Project 1​
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Student Project 2​
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Student Project 3
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