Branding and Identity Design

Abstract

Explore how the world of business, marketing and branding influences the process of identity design. Incorporate the awareness and understanding of how does the process of designing an identity begin by researching the business goals, marketing objectives, brand environmentand consumer profile? Learn to craft insights by analyzing research and create clear design briefs for the branding and logo design. The historical milestones in logo design and brand establishment are also introduced through case studies, leading to the production of a well-planned and highly creative identity design complete with a set of marketing collateralitems and branding guidelines.

Learning Outcome

Demonstrate how logo & visual language communicate to a specific target group
Ability to create a dynamic brand identity system
Develop an understanding of how a message needs to be carefully crafted to build an ideal perception in the consumer’s mind.

Assessment Criteria

CAPABILITIES

Ability to create and design a company's Logo that resonates with its vision and promise effectively.
Ability to develop a branding strategy and its extension into the design of various marketing and communication material.

STUDIO HABITS

UNDERSTAND ART WORLD: Understand and learn about different brand case studies along with design approach towards brand development and designing a brand ecosystem.
EXPRESS: Learn to create an identity system for a brand through stationeries & marketing collaterals that communicate its vision to the intended target group.

DIMENSIONS OF PRACTICE

INFORMED PRACTICE – Contextual Perspectives
Student is able to examine social, historical, political, and economic considerations that shape any enquiry and use this knowledge to create branding and identity for a chosen business.
CREATIVE PRACTICE – Craftsmanship making and methods
Student is able to demonstrate a skill set at professional standard in his/her field of study/ area of practice by acquiring the required fluency in craftsmanship and creativity.

STUDENT PROJECT 1

BRAND: nutritionscience.in

CONCEPT NOTE: The final logo is based on the idea that the old saying - an apple a day keeps the doctor away no longer holds true. One needs to have a variety of fruits in your platter in order to be healthy. I tried to incorporate a pear, banana and ofcourse the apple in the silhouette of an apple to convey the above idea.

STUDENT PROJECT 2

BRAND: MAUSAMME MUESLI

STUDENT PROJECT 3

https://docs.google.com/presentation/d/18NVjBjrsEYf-F6AAsgjUWzeC_Uc2EYVTj6ns3VW-oBU/edit?usp=sharing

STUDENT PROJECT 4

BRAND: Vobble

CONCEPT NOTE: Vobble is a multisensory, immersive audio platform with content that’s curated from and created around the world (including homegrown content) for kids between the ages 2 and 8. The product will consist of the content, a device to deploy the content and additional activities to enhance the audio experience.

The double Bs in the logo were made to look like Ears and soundwaves and the letter B. The whole idea was to look at the double Bs to depict imagination and the taglibe " Vobble makes audio come alive"

STUDENT PROJECT 5

BRAND: Fiesta

CONCEPT NOTE: Fiesta is a dinnerware brand which uses a simple, straightforward and confident tone of voice. It likes to keep the brand communication light and cheerful. The messages tend to be warm and include words that emanate family values. The brand is part creator, part magician as archetype because it is imaginative and innovative in everything it does.